Mumbles has welcomed the newest addition to its acclaimed selection of independent shops.
Emmy Lu's, a boutique specialising in vintage and retro clothing and accessories as well as unique, handmade items was formally opened by Rebecca Evans, Assembly Member for Gower.
Celebrating her first business venture, owner Emma Dommett, said: "I am delighted and excited to be opening my first shop here in Mumbles, and to have this chance to share my passion for vintage and retro clothes and accessories.
"I hope shoppers will pop in and find themselves transported to fabulous destinations like 1920s Paris, 1940s Venice or 1960s Los Angeles!"
Rebecca Evans said: "Mumbles, quite rightly, has gained a reputation for being an exciting shopping destination for locals and tourists alike. Independent retailers with vision and imagination add something special to our high streets, making them vibrant and sustainable. Emmy Lu's will fit right in!"